BLFJ is a popular-academic hybrid of movie analysis, history, and commentary looking at classic and commercial, independent, exploitation, and international film. Our worldwide readership spans amateur film fans to students and professors to Academy members. BLFJ has been widely praised by publications such as Forbes and The Times of London and institutions such as the New York Public Library.

One of the Web's most popular film sites, BLFJ was visited over 2 million times in 2008. BLFJ averages nearly 6,000 daily visitors and serves over 15,000 pages per day. Over 80% of our page hits are from new visitors, and our readers hail from 190 countries around the world including, most prominently, the US, Canada, the UK, and Australia. We also receive thousands of hits from European, South American, and Asian countries where English is a second language, for example, Germany, India, Turkey, France, Italy, Ireland, the Netherlands, China, Spain, and Brazil. (Corroborating, up-to-date Webalizer and Google Analytics stats can be provided upon request.)

Our film reviews are indexed in Internet Movie Database, Rotten Tomatoes, and Movie Review Query Engine, and some of the hundreds of books that reference BLFJ can be reviewed here.

BLFJ circulates a quarterly newsletter that corresponds with the release of new issues (in February, May, August, and November). This newsletter contains three ad areas. The first, a proportionally scaled-down 728x90 leaderboard, measures 600x74. The second, which can be repeated and extended vertically as needed, measures 180x150. Finally, advertisers may also purchase backlinks in the "News/External Links" area of the newsletter. At present, our circulation reaches well over 3,000 unique email addresses, and we add new subscribers daily.

BLFJ offers streamlined and generous advertising opportunities for interested parties. All three main advertising areas (top and bottom banners and the right sidebar buckets) display on all pages on the site at all times. The journal also offers an additional sidebar ad area that appears on every article page .

BLFJ also offers in-article and in-blog post ads for interested parties. These ads can take two forms: Per established WWW best practices, the latter must be separated from the article/post text in a meaningful way as to prevent the seamless merging of sponsored material and article content.

Examples of this sort of ad follow:

BLFJ also sells backlinks in the right-hand column of its site. These links appear on the BLFJ homepage, each issue index page (e.g., http://www.brightlightsfilm.com/65/), and on many of the collateral pages (such as this one).

BLFJ also offers a number of different advertising opportunities on its blog Bright Lights After Dark. In addition to image and link ads, BLFJ periodically runs paid guest posts, embeds links in existing post content, and offers advertisers a number of other advertising opportunities.