From the editor and writers of Bright Lights Film Journal
Action! Interviews with Directors from Classical Hollywood to Contemporary Iran
(Anthem Art and Culture), by Gary Morris (Editor), Bert Cardullo (Introduction), Jonathan Rosenbaum (Foreword). London and New York: Anthem Press, 2009.
(Anthem Art and Culture), by Gary Morris (Editor), Bert Cardullo (Introduction), Jonathan Rosenbaum (Foreword). London and New York: Anthem Press, 2009.
"I dare anyone to squeeze between
two covers a more varied, useful and
flat out entertaining sampling of
the personalities that make the
seventh art the liveliest."
David Hudson, IFC.com
David Hudson, IFC.com
Do the Wrong Thing
Confronting The Corporation
Corporations, go to the head of the line; everyone else, wait
Given the Bush administration's parsimonious relationship to the truth and the
American mania for bite-sized "reality," it's a marvel that political documentaries
continue to find funding and audiences. The recent crop are arguably the most important
contributions to world cinema by the United States in the last couple of years. There
is, of course, Fahrenheit 9/11, whose success derives in equal parts from its
actual revelations and the Michael Moore trademark. There are also, importantly, The
Fog of War, The Trials of Henry Kissinger, Weather Underground, and Control
Room. These films are a steady countercurrent to the seemingly endless paeans to
World War II, a recognition that there have been quite a few wars and generations since
the "greatest." These laudable efforts are now overshadowed by the Canadian heavyweight The Corporation, a wide-ranging and pitiless look at what capitalism has wrought.
As early as 1914, then Secretary of State William Jennings Bryan declared that only
by opening "the doors of the weaker countries to an invasion of American capital and
enterprise" could communism be stopped. World War II gave American business a tremendous
boost, and corporations assumed increasing prominence during the middle years of the
20th century. Then came Reagan and his slew of deregulations, which allowed corporations
not only to dominate but to actually have global dominion. The last 25 years have seen
nation-state powers recede as corporations increasingly influence policy and actions;
the effects of this shift are in the very water we drink, the air we breathe, let alone
the countries we invade. To begin to comprehend United States' domestic, foreign,
biological, and extraterrestrial policies, The Corporation is not only
obligatory, but imperative viewing.
Benefiting from some rather loose interpretations of the 14th Amendment ("grotesque"
in the words of Maude Barlow of the Council of Canadians), corporations have lobbied for
and been accorded many of the rights and privileges of people. Originally, a
corporation's mandate was rather clear and very limited: in exchange for use of a
community's resources, the incorporated individuals would
provide a good or service. Clever use of the legal system and government complicity have
bloated corporate powers beyond all expectation. They practice what Stuart Ewen calls
the "philosophy of futility," to "concentrate human attention on the more superficial
things that comprise much of fashionable consumption" (from Captains of
Consciousness). Using child development discoveries, marketers addle minds before
they have time to form, convincing the youngest among us to nag their parents into
consumer complicity. The film's first-rate narration, written by Mark Achbar and Harold
Crooks, beautifully summarizes the corporation as an invention that "creates great
wealth, but causes enormous and often hidden harms."
Filmmakers Achbar, Jennifer Abbott, and Joel Bakan present a dossier on the "person"
to which a coporation's attributes add up, convincingly showing how this powerful
institution matches key aspects of the classic psychopath. Achbar and Abbott interview
across a wide business spectrum, from CEOs to public relations purveyors and a corporate
spy. Along with the predictable critical voices (Noam Chomsky, Howard Zinn, Naomi
Klein), there are refreshingly unfamiliar talking heads (physicist/seed activist Vindana
Shiva; Jeremy Rifkin Foundation on Economic trends; Multinational Monitor editor
Robert Weissman among them) who make clear the worldwide effects of corporate ideology.
Perhaps most crucial is Nobel-prize-winning economist Milton Friedman's clear-headed
detailing of "externalities," the amorphous unintended consequences of a transaction
between two parties on a third; in the world at large these "unintended consequences"
include poverty, illness, pollution, and death.
The Corporation has a buttoned-down look and tone, a rigorous approach
reminiscent of an in-house corporate film. Most of the interviews are conducted against
backdrops that mirror those of the corporate head shot. This sober approach underscores
the seriousness of this project. Most of us live under corporate control with no idea of
what these establishments actually perpetrate. In one sequence, passersby describe their
conceptions of various companies, endowing them with full-blown personalities. The
presentation is sometimes over-ambitious, the masses of material in many ways better
suited to a mini-series than a feature-length film.
Two compelling figures propel the narrative: Ray Anderson, the chief executive
officer of Interface (the world's largest commercial carpet manufacturer), and Charles
Kernaghan, director of the National Labor Committee. By including Anderson, the
filmmakers sidestep the inevitable us vs. them aspect of their enterprise. (There are
plenty of "who-me?" executives on hand, very few with the temerity to admit, as one
commodities trader does, the opportunities disasters provide: during the 2001 attacks his first thought was that "gold must be up.") Interface's Anderson outlines his fairly recent
realization that much of what passes for business-as-usual inflicts irreversible harm on
the planet and its inhabitants; "plunder" is his literary yet chillingly accurate term.
He has taken steps to reduce the toll taken by his company on the environment. Though
not perfect and sadly a clear exception among his CEO cohorts, Anderson does humanize
the true believers and suggest the possibility of change.
Examples of exploitation festoon Kernaghan's office (clothes, radios, toys, etc.),
physical evidence used in the fight to obtain decent wages for all corporate workers,
regardless of their home country. His description of the much-publicized Kathie Lee
Gifford sweatshop fiasco in 1996 reveals nuances washed away by her tearful press
conferences, including how little changed for the laborers involved. Kernaghan's respect for workers of any nationality and his courage in
standing up to the gunsels (often state sponsored) who defend the sweatshops from
non-workers highlights the defeatable aspects of even the largest conglomerate.
What emerges is the portrait of a nearly omnipotent nonentity: this cobbled-together
"person" has no moral center; profit is its sole purpose, conquest its method. Its
steadily escalating powers are occasionally hampered by fines, but even the most hefty
of these represent but a small portion of the average corporation's take. And even large
amounts of cash can't undo environmental damage nor compensate for maiming or death.
The Corporation is both analysis and warning, a hard look at the hard
companies that shape the way we live now. Unlike the culture it describes, the film
encourages action over passivity. To make this period an anomaly rather than a portent
for the future, we must begin to wrest power from corporate "hands" and stop
sitting on our own.






