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Tongues Untied Art, Politics, and Business Collide at Oscar's 75th
Bruce Davis, an executive director of the Academy, said in 1999; "The press like to write about the Academy Awards at this time of year, and in the absence of any legitimate controversy, they will find one they can deal with." He was talking about the Lifetime Achievement award going to Elia Kazan a talented director, brazenly unapologetic about destroying the careers and lives of his equally talented friends, colleagues, and former comrades during the McCarthy witch hunts. There was talk of protest during the ceremony that year, too. Some, but only some, of the Hollywood showcase stayed in their seats. Notable liberals like Warren Beatty felt compelled to abandon previously stated principles. Attempts to give Kazan awards previously had met more serious opposition. Arch-right-winger Charlton Heston was even forced to resign from the American Film Institute board in 1989 for supporting Kazan's claim to a trophy. How that must make Michael Moore smile now. His wide-ranging, politically charged documentary Bowling for Columbine (Columbine being the town where two teenagers went on a shooting spree in their own school) features Moore taking on Heston in his own home. Heston remains president of the National Rifle Association and Moore succeeding in linking this organisation to the teenager's actions, as well as to the international arms trade. It was for this internationally acclaimed documentary that Moore won his Oscar and his chance to speak to the world against the war. The next day the news had to recognise that this year's global glitz gala came close to a platform for protest. There was, Mr Davis, a real controversy for the press to report.
On U.K. television, we were treated to the sight of Linda Blair (of Exorcist fame) saying how important it was to remember this was a night of "enjoyment" which should not be "bombarded" with politics. A poor choice of words, considering the very real aerial bombardment that was killing civilians in Baghdad that very moment. This carnage and destruction could be witnessed instantaneously and in real time with the flick of a button, such is the union of twenty-first-century warfare and technology. So we had LIVE FROM THE OSCARS on one channel and LIVE FROM THE WAR ON SADDAM on the next. What legitimacy is there in a televised event, in a country prosecuting a war, which does not at least acknowledge that the war is taking place? To do this would be to suggest that art and popular culture, in which category mass-audience movies also sit, are divorced from reality. So why give an award to Bowling For Columbine, a commentary on the very real politics behind the sale and use of arms in the U.S.? Herein lies the central contradiction of the 75th Oscars, indeed of that Kazan debate from 1999. We're just about the craft of film, the Academy claims, but movie craftspeople have a habit of making political statements. In the case of Moore, it's documentary as statement. In the case of another nominee, Selma Hayek, the statement was presented in the life of Latin American revolutionary and artist Frida Kahlo. In the multi-Oscar winner The Pianist, director Roman Polanski and his left-leaning star Adrien Brodie have made a powerful statement about war, fascism, human creativity, and human survival. The latter won Best Actor, Best Film, and Best Director awards at the ceremony. Moore, Almodovar, and others who refused to be silenced by the censors have dealt a double blow to the Academy. Primarily and most immediately important, they have used the Oscars' global coverage to challenge the unfolding movie of the Gulf War on other channels. At the same time they have demonstrated that the film industry is ripe with meaning and substance. It's not all shimmering frocks and big pay packets. It's also about ideas. The Oscars is an occasion usually reserved for self-congratulating millionaires thanking everyone who made them great. The famous red carpet entrance has, over the years, become the setting for rampant individualism and competition. Who is wearing the best dress? Which up-and-coming is dating which executive? Who's in the ten-mill bracket this year? Who will win that gold icon, join the "in" crowd, and add another zero to their next pay packet? Which post-bash party will be the most exorbitant? On the one hand, this frothy pre-ceremony catwalk preserves the highly ideological notion that something called talent brings you happiness, power, good looks, and fame. This is a notion that the lives of the immensely talented Frida Kahlo, and her confidante Diego Riviera, disprove. The world of Nelson Rockefeller didn't run on talent and neither does that of George Bush; it runs on the fuel of profit. Which is the second meaning the red carpet reinforces. "He who has the gold makes the rules," as the father of blaxploitation movies, Melvin van Peebles, said about his own filmmaking troubles in the 1990s. The reduction of the red carpet this year was about preserving the balance between these two meanings and much less about the etiquette of wartime award ceremonies. It was a gesture to say, we care, and then get on with the real business. If respect for the dead and dying was so essential, why script Steve Martin's opening speech to repeat the words of Academy executives "It's business as usual." Maybe Martin meant it ironically, but as the show proceeded in its usual triumphalist style, all the irony was lost. In every respect except the carpet, it really was business as usual. Before each Oscars event, the major Hollywood corporations enter what is appropriately called a "campaign." They rent L.A. media and street advertising months in advance. They wine and dine Academy members, often offering much more than basic hospitality. They push their flagship nominated film in whatever way they can. It's a blitzkrieg of the media kind, in which one gold-heavy company slugs it out with another. All of this took place, as usual, this year. Nicole Kidman still turned up to the long-planned and relentless interviews/photo-shoots during the previous week. Don't be fooled either by the idea that an independent company gets a look in. For example, Disney has owned Miramax which made a number of this year's Oscar competitors for years. It's true that the limelight doesn't fall too heavily on corporations during the ceremony. However, the façade of merely celebrating craft and art is broken by the necessary thanks given to someone the statuette winner barely knows at Fox or Disney. This someone may well have the financial and decision making muscle to "green-light" the winner's next project. Once again Kidman is a barometer: she thanked no fewer than six executives, once she got over her tears. This is an evening loved as much by the executives as by the Hollywood glitterati. Price Waterhouse-Cooper, who dramatically arrived at this year's affair with the winners' names in a briefcase handcuffed to a bodyguard, estimate that an Oscar win can net a film an extra $30 million at the box office. This might be a good point to remind us of our sponsors at Oscar's 75, all of them major U.S. corporations.
The late critic Pauline Kael once said that the whole point of watching a film was that you didn't go to sleep, that you were an active viewer. She reminded us that Citizen Kane was the best movie ever made precisely because we had to think whilst watching it. Censorship reduces viewers' potential to think for themselves. At this year's Oscars, Moore, Almodovar, and others reduced the reduction and succeeded in keeping the world, or at least part of it, awake. May 2003 | Issue
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