As
for "saucy," well, it's certainly not the kind of adjective anyone walking
into the porn section of a video store today would use; nor
in the fun, sleazy, B movie section in the U.S. (think Russ Meyer).
But
it's so perfectly British, and in a nutshell conveys what makes these
films so special. In his opening to the book in a section entitled "Tits
and Titters," Simon Sheridan says that until the '70s the British sex
film was for the most part imbued with "fear and trepidation" and a
sense of seriousness. He goes on to quote sex superstar Fiona Richmond:
"The British have such an inhibition about sex. . . . They don't like
to appear interested in it so you have to lace it with humour.
That way they can say that's what they really came to see and that's
what they're really entertained by."
Well,
certainly, with the exception of a handful of films that went a more
serious hardcore route, the British "saucy" film stuck to a form tried
and proved true in the early '70s films. Sex and comedy mixed together
was irresistible. Plus, can't you just see those perky naked British
ladies, volleying witty exchanges across beds or pools of bubbles or
what have you? Sheridan lays out the history of the British sex film
from its origins in the 1954 nudist film Garden of Eden through its various vicissitudes in the '70s
and brings us all the way to the present. The book is full of fascinating
tidbits that span the gamut: from Koo Stark,
who got so much flak from the Palace when her affair with royal Prince
Andrew became public it turns out she's the daughter of an unsavory
character, producer Wilbur Stark, responsible for the 1972 hit The
Love Box. Her own career was rather tame and undeserving of the
rap she got. Elsewhere we learn that Quentin Tarantino claims his favorite
British film of all time is the 1975 The Sexplorer aka The Girl from Starship Venus much to the bafflement
of the author of this book who sees the film as quite unpreposessing; one of Ingmar
Bergman's daughters, we learn,
had a career in porn. I could go on but will leave you to discover the
rest for yourselves.
A
string of names makes regular appearances, and the book includes an
end section with biographical and other details about the main players
from Queen Kong the mud-wrestling Amazon to Bob Godfrey, whose amazing
animated "sextons" included Kama Sutra Rides Again
and Pink Orgasm.
The
best thing about this book is that it is utterly enjoyable to read.
Whether you glance at just one entry or read it cover to cover, it's
bound to put a smile on your face. There's
tons of black-and-white photos. Sheridan's writing style is easy,
and he obviously knows his subject inside out. His observations are
intelligent and often witty. How often do wit and sex appear anywhere
together? I bet after you've read this book, all you'll
want to do is to get your hands on copies of Monique
or Permissive aka Suzy Superscrew
or maybe, The Pornbrokers and spend
a lazy afternoon watching them.
Hollywood's
Film Wars with France: Film-Trade Diplomacy and the Emergence of the
French Quota Policy, by Jens Ulff-Møller. Rochester,
New York: University of Rochester, 2001. Cloth, $65.00, 250pp.
ISBN 1-58046-086-0.
Mr.
Ulff-Møller's
book, though academic, is a timely read and should prove to be rewarding
in the context of this current climate as we daily uncover the misdeeds
of U.S. corporations and wonder about both their accountability and
the role of the government in their oversight. Additionally, the recent
brouhaha surrounding the Vivendi empire and the fate of the now dethroned Mr. Messier
and his ambitious
and retrospectively somewhat unfortunate acquisition of the Bronfmann's Seagram empire
along with Universal Studios, provide an even more fascinating context
in which to read this dense and exhaustively researched study of Franco-American
business practices in the world of film.
Although
the author clearly shies away from offering remedies, the book is edifying
and intelligent in its analysis of the conditions that have allowed
the United States' dominance of the worldwide film industry. The book
concentrates on France as a case study, and more particularly, on the
specialized topic of the development of the quota system within the
French film industry. Nonetheless, the discussion has great relevance
and can be fruitfully applied to an examination of the wider international
marketplace.
The
development of the industry in both countries is documented, as is the
early regulation of larger enterprises in the United States that began
in the late 19th century with the passage of the Sherman
Antitrust Act of 1890. Originally introduced to protect free enterprise,
it was followed by a series of horizontal amalgamations within the business
world. These, in turn, resulted in the creation of larger businesses;
essentially cartels. According to the author, "The modern corporation,
rather than Adam Smith's invisible market forces, became the principle
that ordered modern economic life." Eventually, the FTC was established
as a regulatory body, but it was hampered by its limited powers in the
implementation of its rulings. In the case of the film industry it was
mostly ineffectual. After the First World War and the Hoover administration's
pro-business stance, the relationship between government and corporations
was further cemented. Corporate consolidation and especially motion
picture export were strongly encouraged.
Through
his examination of film history, diplomatic history and politics, business
practices and trade policies and agreements,
the author concludes that only with the backing of the U.S. government
was the American film industry so able to dominate French screens. This
support was at times tacit and at times overt. Specific monopolistic
corporate trade practices such as block booking ensured the U.S. position.
Meanwhile, the response of the French film industry, at once greedy,
apathetic, and divisive, prevented the establishment of any unified
barrier to U.S. expansionist practices. The quota system, the eventual
outcome of this state of affairs, has proven ineffective, if not positively
counterproductive to their national film interests.
If
anyone could be bothered to pay attention, in spite of the dry, academic
dress this book comes in, it is in fact the ultimate morality tale.
Take heed! The application of its lessons both in global business practices
and in nascent film industries worldwide could have a highly salutary
effect. Sans doute, though, that will
remain a Technicolor dream.
August 2002 | Issue
37
Copyright © 2002 by Dorna Khazeni
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